Imagine you will soon be taking an autonomous bus to the city. It travels without fixed lines or stops and comes directly to you according to your personal needs. You start from any location and reach the desired destination directly. Passengers get in and out on the way. No bus driver is behind the wheel anymore, instead you communicate via app or telephone with your”multi-passenger taxi from the future”.
Mobility is changing. The sharing economy is already gaining in importance every day, and the field of mobility in particular is, in the truest sense of the word, on the move. 58% of all Germans have already used mobility sharing, men more frequently than women (67% to 48%).
How is the idea received?
We asked 1,000 Germans, representative of the German population, what they think about the future of digital mobility. When spontaneous associations are made, the interviewees actually get predominantly positive thoughts. The new service is interesting because it is flexible and practical. Overall, people like the idea for the time being.
What do you think of the new traffic service?
What occasion is it used for?
The reasons for this are clear:
- Two thirds (68%) would choose the autonomous bus if there is no other means of transport – women (71%) and the 50+ generation (72%) emphasise this particularly strongly.
- One in two (53%) cite difficult parking possibilities as the reason for travelling by autonomous bus.
- Every second person (49%) takes the autonomous bus to events, celebrations or the cinema.
If there is no other way to travel
Difficult parking conditions
Events, celebrations, cinema etc.
Reasons such as fixed appointments such as a doctor or hairdresser (41%), shopping in the city (39%), visiting friends (36%) or even grocery shopping (30%) are rather far behind.
Grocery shopping
Favorite booking options
The spontaneous booking – as is usual in taxis – is clearly favored: Three quarters (74%) would book the autonomous mobility service spontaneously. After all, six out of ten potential passengers would plan and book in advance. The booking channel strongly depends on age: While younger people (up to 49 years) prefer booking via app (18-29 years: 69 %, 30-49 years: 62 %), passengers in the 50+ generation want to order by phone (64 %).
Spontaneous booking for acute demand
Booking in advance for a fixed date or time
What’s the next step? This study is part of our research work on the digitised mobility of the future in which we want to shape the future of autonomous driving in a customer-centered manner. If you would like to know more, please contact us.
To the study
In June 2018, 1,000 men and women aged 18+ from Germany were interviewed for the study. The study is representative by age and gender. We will be happy to answer any further questions you may have.