At the beginning of the year, many of them are planning their trips. We were interested in how we would plan and book trips in the future. Do digital travel assistants play a role? If so, what digital aids will make our holiday more pleasant in the future? And which digital helpers are still not accepted?

Digital Travel Helpers

Digital aids are currently – as expected – more likely to be accepted by a small target group. Automatic management of all travel services, which 42% of travellers find interesting, comes off best. This digital service is much better accepted by the target group under 29 years of age: Here 54% would fall back on automatic administration.

Personalized research and information retrieval is also in the midfield. It appeals to 35% of the population and as many as 39% of the young target group.

An automated booking or the automatic synchronisation of travel data with the own calendar, on the other hand, is rather rejected. So is tracking previous destinations for better travel suggestions in the future.



Journey into the future

However, the travel industry is also digitalizing – especially in more administrative tasks such as the administration of all travel documents. The digital natives under 29 years are clear supporters of the digital idea.

Striking is: Wherever personal information is to be automatically stored and used, consumers become cautious. This is an issue that must be taken into account, especially in digital data protection, but also in the ethics and design of digital innovations. A digital service will only be successful if people trust it. The brand is of great importance here.

It will be an exciting journey on how digital services and brands will establish themselves in the travel market in the future.

To the study

In January 2018, 1,000 men and women aged 18-69 from Germany were interviewed for the study. The study is representative by age and gender. We will be happy to answer any further questions you may have.

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