from Idea to the Market Launch
With the experience of more than 8,000 innovations and analyses with the help of Artificial Intelligence we know: Two essential factors for market success are the relevant benefit of a product – analogue or digital – and the strength of the brand. Our benchmarks database and instruments are designed to find the real benefits early on and thus set the right priorities. We are experts at understanding people.
Our benchmark database with 8,000 innovations – from chocolate bars to electric cars – offers incomparable orientation.
Data cockpit in dashboards
The more innovative a product is to become, the harder it becomes to predict what will appeal to which customer. Dialego’s co-creation has helped us to recognize what is really important to potential customers and how they want their requirements to be implemented.
News on the topic
We are very excited about our latest public research project: Shaping the future for urban mobility. The development is based on the e.GO People movers from Aachen, which is scheduled to go into series production as early as 2018. Dialego is on board as a research...
We are very happy. Our VisualConceptMapping (VCM) is protected by a patent. We have been working on this tool for digital design thinking since 2007 and it is now an integral part of our work in innovation processes. With convincing results: The important "actionable...
Success factors for new products? We have been testing innovations for 18 years. Very early on, meta-analyses revealed that a certain promising factor is decisive for the success of innovations: the relevant benefit of a product or service. What sounds simple at first...